Talent Relations and PR Consultant, Viacom
As a seasoned PR and communications executive with over 19 years of agency, publicity, event marketing, and talent relations experience, Latashia DeVeaux has competently delivered ongoing consulting and public relations to client fields including corporate, digital/technology, luxury automotive, beauty, health & wellness; and the entertainment industry, including music, television and film.
Upon completed her undergraduate degree, Latashia spearheaded operations at the Los Angeles based DeVeaux Agency, DeVeaux Media Group (DMG) and its parent company, DeVeauxted Enterprises, Inc., where she oversaw an ever-expanding list of clients.
Other areas of interest to note of DeVeaux’s career are two years where she served a dual role as Publicity Manager at Scholastic and Music Coordinator on two feature film soundtracks for Walt Disney’s Holes and Sony Picture’s Laurel Canyon. She also provided extensive research and publicity for the book launch of Hip Kid Hop, rap-a-long children’s book series encouraging and teaching children how to read and rap. What’s more, DeVeaux was employed by one of the foremost public relations firm in the entertainment industry, Rogers & Cowan and provided freelance publicity work to Black Entertainment Television (BET). She also served as a Sr. Multicultural Marketing Manager and Brand Consultant for Universal Studios’ Home Entertainment division. While there, DeVeaux spearheaded niche marketing campaigns for the studio’s original DVD release of Jarhead, Outkast’s Idyllwild, Bring It On 3, and Dave Chappelle’s Block Party. DeVeaux also held positions with Walt Disney Studios where she assisted with the marketing and legal affairs on blockbuster films including Pirates of the Caribbean: The Curse of the Black Pearl and Confessions of a Teenage Drama Queen.
Riding on that success, Latashia extended her reach by serving as an Associate Producer on 11-04-08: The Day of Change for Starz Entertainment. This documentary recorded famous actors as they relived an historical day in America – the election of President Barack Obama. “This was such an awesome yet overwhelming experience, and I was glad to be a part of such a dynamic and proud group of people.”
Recently, Latashia brokered a deal with the United States Armed Forces Entertainment (AFCENT) and executed the first-ever BIG3 and WNBA Middle East Tour to visit the troops. She is also currently a Sr. Talent Relations and Events Consultant at Viacom Networks (BET).
Latashia holds two Bachelors of Art degrees in Political Science and African-American Studies from California State University, Northridge and masters degree from University of Southern California.